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Saturday, March 14, 2015

Just Because Most JUNOs Aren't Awarded on the CTV Telecast Doesn't Mean You Can't Watch

Hey everyone, the world of media delivery is changing.

We knew that.

But sometimes it still takes a bit of a head shake to realize how things are unfolding in Real Life.

The JUNO Awards, for example. Did you know that only 6 JUNO awards will be presented on the show called The JUNO Awards, which happens this Sunday at FirstOntario Centre in Hamilton?

6 out of 41 awards. Hmmmm. Maybe the telecast should be named "A Few of the JUNO Awards."

The bigger portion of the awards are given out at a big Gala banquet the night before, in this case at The Hamilton Convention Centre by Carmen's. A big three-hour deal. There are some key musical performances included.

And here's the point: You can still follow the awards Gala as it happens, due to the live streaming agreement. Just not on CTV. Listen on SiriusXM and watch on JUNOTV. The content will be less flashy, but substantial nonetheless. You'll be able to see or hear backstage interviews with the award winners.

It's important for the musicians and artists who are not on the telecast to be able to make good use of their presence on these other platforms, and to help connect with their fans on these less familiar platforms. Some may see it only as a disadvantage to not being on the telecast, while others may see it as an opportunity to build audience in new ways.

Here's the scoop:
Toronto, ON (March 9, 2015) — Canadians won’t have to miss a beat of the 2015 JUNO Gala Dinner & Awards Presented by SiriusXM Canada as CARAS will live stream the star-studded event and the presentation of 35 JUNO Awards, on Saturday, March 14. For the second year in a row, music fans across the country will be able to tune-in to the exclusive Gala live stream at 6pm ET on www.junoawards.ca, in partnership Entertainment One (eOne), North America’s leading independent music label and distributor. - See more at: http://junoawards.ca/2015/03/exclusive-juno-gala-dinner-awards-presented-siriusxm-canada-will-stream-live-march-14-partnership-entertainment-one/#sthash.avI8PHwm.dpuf

If you are a subscriber to SiriusXM, the programs The Verge and Iceberg will be streaming all JUNO Weekend.

The backstage interviews will be streaming video on JunoTV.ca

Read the entire press release HERE
Toronto, ON (March 9, 2015) — Canadians won’t have to miss a beat of the 2015 JUNO Gala Dinner & Awards Presented by SiriusXM Canada as CARAS will live stream the star-studded event and the presentation of 35 JUNO Awards, on Saturday, March 14. For the second year in a row, music fans across the country will be able to tune-in to the exclusive Gala live stream at 6pm ET on www.junoawards.ca, in partnership Entertainment One (eOne), North America’s leading independent music label and distributor. - See more at: http://junoawards.ca/2015/03/exclusive-juno-gala-dinner-awards-presented-siriusxm-canada-will-stream-live-march-14-partnership-entertainment-one/#sthash.avI8PHwm.dpuf
Toronto, ON (March 9, 2015) — Canadians won’t have to miss a beat of the 2015 JUNO Gala Dinner & Awards Presented by SiriusXM Canada as CARAS will live stream the star-studded event and the presentation of 35 JUNO Awards, on Saturday, March 14. For the second year in a row, music fans across the country will be able to tune-in to the exclusive Gala live stream at 6pm ET on www.junoawards.ca, in partnership Entertainment One (eOne), North America’s leading independent music label and distributor. - See more at: http://junoawards.ca/2015/03/exclusive-juno-gala-dinner-awards-presented-siriusxm-canada-will-stream-live-march-14-partnership-entertainment-one/#sthash.avI8PHwm.dpuf

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